The rules for free or public link shorteners in SMS

Available as an add-on for the following plans:

Marketing Plus, Professional and Enterprise

Sales Plus, Professional, and Enterprise

The use of free or public link shortener URLs is prohibited in SMS messaging. Understandably, you may want to include shortened links in your SMS communications because full links can take up space. Before you consider using a link shortener, it's essential to understand the rules for using shortened URLs in SMS.

Take note

  • ActiveCampaign accounts purchased or upgraded on or after January 3, 2023 must purchase the SMS Add-on to use SMS
  • ActiveCampaign accounts purchased or upgraded before January 3, 2023:
    • Plus and Professional plans receive 25 free SMS credits per month
    • Enterprise plans receive 1,000 free SMS credits per month

Why are specific link shorteners prohibited?

Free or public link shorteners such as Bit.ly are prohibited with SMS.

Free or public link shorteners are prohibited because spammers and malicious senders frequently abuse them. In addition, shortened URLs are commonly confused with spam and appear untrustworthy to phone carriers which causes them to block the delivery of these SMS messages.

To prevent deliverability concerns, our message service prohibits using free or public link shortener URLs in SMS messages. If free or public link shorteners are detected in your message, your message will automatically be blocked from sending.

What you are allowed to use to shorten links

In limited circumstances, our messaging service does permit the use of private link shortener URLs that are for use with a specific company. The URL must have a personalized domain particular to the company using it. One example of how this looks is Intel, which has "intel.ly." 

Some URL shortener websites offer upgraded plans which give you a unique domain personalized to your business. 

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