How to register for A2P 10DLC in ActiveCampaign

To use SMS in ActiveCampaign, you must register for Application-to-person 10-digit long codes, or A2P 10DLC. An example of a 10-digit long code would be your personal phone number.

All ActiveCampaign customers wanting to send SMS/Text Messages to recipients with U.S. and U.S. territory phone numbers must undergo an industry-standard registration process. This process will also significantly impact the reduction of SMS/Text Spam and Fraud.

Take note

• ActiveCampaign accounts purchased or upgraded on or after January 3, 2023 must purchase the SMS Add-on to use SMS
• ActiveCampaign accounts purchased or upgraded before January 3, 2023:
  • Plus and Professional plans receive 25 free SMS credits per month
  • Enterprise plans receive 1,000 free SMS credits per month
• Registration is only available for those within the Admin Group
• Registration is required for all customers planning to send SMS messages to U.S. recipients, including Puerto Rico, the Virgin Islands, Guam, and American Samoa recipients. Inaction will increase the likelihood of message filtering
• For brand registration, you can only submit once. It is critical that all information is accurate
• For campaign use-case registration, we are only supporting one campaign use-case submission. Once the campaign is submitted, there is no way to go back and edit or adjust it. It is critical that this is submitted with accurate details
• Businesses must have a valid Tax ID or Employer Identification Number (EIN) to successfully register. Registration for businesses without a Tax ID or EIN is not available at this time

How to register for A2P 10DLC

The overall registration process for A2P 10DLC requires two main steps:

1. A company brand registration. Businesses must identify who they are to carrier networks (Verizon, T-Mobile, AT&T, etc).
2. A standardized campaign use-case registration. Businesses must register the type of messages they are sending (i.e. marketing campaigns, customer service, account updates, etc).

Depending on your business needs, there are two paths for brand registration.: a low volume express registration and a higher volume sending path. You can note the differences in these two options here

Lower volume sending registration

• You can send up to 6,000 message segments per day
• A faster, express registration process
• If your business is in the U.S., it is critical that your Business name and Address match exactly as it does for their EIN listing. Visit EIN Tax ID Number Lookup & Validation to look up your EIN number

Higher volume sending registration

• You can send over 6,000 message segments per day
• A more detailed registration process is required
• If your business is in the U.S., it is critical that your Business name and Address match exactly as it does for their EIN listing. Visit EIN Tax ID Number Lookup & Validation to look up your EIN number

Begin the brand registration process

1. Log into your ActiveCampaign account.
2. Click "Settings" on the left menu.
3. Click the "SMS Manager" option.

The first page will require you to select whether you are going to be sending SMS messages in the United States. If you are not, select the "No" option in the dropdown menu and registration will not be required at this time:

If you do intend to send SMS messages within the United States, select the "Yes" option and you will be prompted to start the registration process:

From here, follow these instructions:

1. Select your business type from the dropdown.
   • It is critical that you select the correct business type. This will impact the information collected in the following steps. Providing incorrect information will cause delays in the registration process.
2. Click "Begin registration" to continue the process.
   
   

How to register your brand

Your “brand” is your business. This step requires you to provide contact information for a key point of contact within your business as well as information about your company.

This information is required during the registration process so your business can be recognized and verified when sending SMS messages. This information helps carriers better understand who is sending the messages and ensures you remain compliant.

Once the brand registration step is complete, you will not be able to edit the information. Completing this step allows you to move forward to the next step to register your campaign use-case

To register your brand:

1. Fill out the fields for the "Personal contact information." This includes name, email address, phone number, and job position.
2. Fill out the fields for your business's brand information. This includes the business name, business ID and type, industry, website, regions of operation, and company status.
3. Fill out the fields for your business address.
4. Once you've completed the necessary fields, click "Submit and Continue" to go to the campaign use-case registration page.

How to register your campaign use-case

This step lets you register the type of messages you are sending (i.e. marketing campaigns, customer service, account updates, etc.) via a standardized campaign use-case registration.

It is critical that your selected campaign use-case reflects the content you are sending. Inaccurate information will result in filtered messages and potential compliance issues.

1. Provide opt-in method details on how an end user opts in to this campaign and gives consent to receive text messages.
2. Select your campaign use-case from the options in the dropdown menu:
   
   • Low Volume Sending: Users opting for the lower volume sending registration do not need to select their campaign use-case type for this registration path. Your A2P 10DLC registration will be applied to all existing SMS Blocks automatically upon successful registration
   • High Volume Sending: If you opt for the higher volume sending registration, your first use-case, you will use the default “Mixed” campaign use-case type. This is a catch all that is defined as "A campaign that covers multiple campaign use-cases" and will automatically be applied to existing SMS blocks.
3. Provide a description of how you plan to use your SMS campaign.
4. Provide 2 sample text messages that you plan to use.
5. Identify if your messages will include an embedded link and/or phone numbers.
6. Once complete, click the "Submit" button to submit your campaign-use case for review. You will see confirmation of your registration on the final page.

Note that ActiveCampaign does not control the review process for SMS registration. This process can take as long as 5-7 business days.

Troubleshooting your 10DLC registration

Once your 10DLC registration is submitted, your account will show as “Pending approval” until it has been reviewed and accepted. At times, there can be a failure in registration. When this happens, a red callout box will appear with the information that needs to be fixed to approve your registration.

Note that ActiveCampaign does not control the review process for SMS registration. This process can take as long as 5-7 business days.

If you receive a 10DLC registration error:

1. Click Settings > SMS Manager to navigate to your Brand Registration.
2. Review the error and be prepared with the information to update your registration. Errors will explain what is incorrect and where you can make the updates in the brand form.
3. Click “Review brand registration” in the red callout box to go back to the brand form.
   
   

     If the button says “Contact Support” or "Contact the Customer Experience Team" clicking this will allow you to submit a ticket to our Customer Experience Team for further assistance.

4. Once in the brand form, update the incorrect information shown in the error message. Note that the error message will also show on the brand page to reference.
5. Click “Resubmit brand information” to resubmit the updated registration for review.