Alex B

How to set up a custom mailserver domain

1. Email Marketing
2. Email Deliverability

Setting up a custom mailserver domain masks the ActiveCampaign email sending server with your domain.  What is a custom mailserver domain? A custom mailserver domain is the actual name of the serv...

• Edited March 03, 2023 21:18
• 1 follower
• 0 comments
• -2 votes

Domains and domain alignment

1. Email Marketing
2. Email Deliverability

When you send a message with ActiveCampaign, quite a few domains are sprinkled throughout the message. These domains appear in the From Address, the return-path (or mailed-by) address, DKIM, link ...

• Edited March 03, 2023 21:05
• 1 follower
• 0 comments
• 1 vote

What you need to know about feedback loops (FBLs)

1. Email Marketing
2. Email Deliverability

A feedback loop (FBL) is what mailbox providers (like Yahoo) use to tell email service providers (like ActiveCampaign) which contacts marked your messages as spam. How does a feedback loop work? W...

• Edited March 09, 2023 22:28
• 1 follower
• 0 comments
• 2 votes

Tools for monitoring deliverability

1. Email Marketing
2. Email Deliverability

There are many tools you can use to track your deliverability with ActiveCampaign. Here, we'll discuss the various categories as well as the specific tools we recommend for each. These are third-p...

• Edited March 08, 2023 21:30
• 1 follower
• 0 comments
• 2 votes

The hype and truth about email blocklists

1. Email Marketing
2. Email Deliverability

There are a variety of blocklist organizations that will blocklist your domain or IP address. This usually happens when these organizations believe you're sending spam. Yet, only a few of those bl...

• Edited March 09, 2023 21:07
• 1 follower
• 0 comments
• 5 votes

Check your domain reputation with Google Postmaster

1. Email Marketing
2. Email Deliverability

If most contacts on your list(s) use Gmail for their email address, you can use Google Postmaster Tools to learn the overall health of your domain. In addition, Google Postmaster Tools can be used...

• Edited March 02, 2023 20:28
• 2 followers
• 0 comments
• 1 vote

About Spam Check

1. Email Marketing
2. Email Deliverability

Spam check is a tool that you can use to help identify areas of "spamminess" in your campaigns and automation emails prior to sending them out to your contacts.  While a high score doesn’t necessa...

• Edited March 03, 2023 20:33
• 1 follower
• 0 comments
• -24 votes

The hype and truth about Gmail tabs

1. Email Marketing
2. Email Deliverability

Gmail launched its tabs feature in the summer of 2013 and we're now able to look at some hard statistics about adoption and behavior that debunk some of the myths and confirm some suspicions surro...

• Edited March 07, 2023 22:27
• 3 followers
• 0 comments
• 1 vote

Deliverability tips for content

1. Email Marketing
2. Email Deliverability

This article outlines some common ways that your content will affect your deliverability with the current trends in email deliverability. General Rules Use a recognizable sender name and from add...

• Edited March 08, 2023 21:59
• 1 follower
• 0 comments
• 9 votes

DNS Checker tool

1. Email Marketing
2. Email Deliverability

ActiveCampaign has developed a tool that will allow you to check if your domain has appropriate DNS records for email authentication. You can also use this tool to see if your CNAME record has bee...

• Edited March 07, 2023 20:52
• 1 follower
• 0 comments
• 1 vote