Alex B
Articles
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Deliverability in your first 30 days
Deliverability consultation Maximize your email deliverability with a one-on-one session with an expert for only $79 USD. Moving to a new email provider is like changing your domain name and ...
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Deliverability Terminology
Deliverability consultation Maximize your email deliverability with a one-on-one session with an expert for only $79 USD. Businesses depend on email, and it's important to keep up to speed o...
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Custom domain name versus Mailserver Domain
There are two types of domains you might set up to white-label your account: Custom Domain Name and Mailserver Domain. Here is a quick rundown of the differences between these two domains so you ca...
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Deliverability tips for content
This article outlines some common ways that your content will affect your deliverability with the current trends in email deliverability. General Rules Use a recognizable sender name and from add...
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SPF, DKIM, and DMARC Authentication
DKIM and DMARC authentication is required beginning February 2024 following upcoming changes by Gmail and Yahoo regarding authentication requirements. ActiveCampaign highly recommends all senders ...
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How can I improve my campaign open rate?
This article offers advice on increasing your overall campaign open rates. What's the relationship between campaign open rates and deliverability? Often senders will see a low open rate and assume ...
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Why is my email going to the spam folder? How to improve email deliverability
With any email service & any set of contacts you will always have some mail end up in the spam folder. Every receiving ISP is using different spam filtering techniques and some ISPs utilize some un...
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About Spam Check
Spam check is a tool that you can use to help identify areas of "spamminess" in your campaigns and automation emails prior to sending them out to your contacts. While a high score doesn’t necessari...
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Why are contacts bouncing with a 9.1.5 code?
A 9.1.5 code in your campaign report means that your contact was "auto-bounced" and your message was not sent. "Auto-bounced" is our term for a global system-level suppression. This will happen onl...
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Why do I have spam contacts in my account?
Many of you may have noticed an increase in the amount of "bots" that have been signing up to your forms. These addresses are typically very spammy, like 1237214@yahoo.com, but can also look comple...