Do unsubscribed, unconfirmed, or bounced contacts count against my contact limit?

ActiveCampaign plans
Starter
Plus
Pro
Enterprise

It depends. How your contact limit is calculated is determined by when you created your account:

Accounts created on or after November 3, 2025:

Yes. All contacts, regardless of their list status, count towards your contact limit. Learn more about contact list statuses.

Accounts created on or before November 2, 2025:

No, only active contacts count against your contact limit. Learn more about contact list statuses.

Have more questions? Get in touch

Start free trial