Contact Scoring
Available on Marketing Plus, Professional, and Enterprise.
Available on Sales Plus, Professional, and Enterprise.
A Contact Score is a numerical value you can assign to your contacts. This value reflects their engagement level with your brand. Contacts can receive points for various actions, such as a page visit, a purchase, a campaign open, and much more. You can adjust points by adding or subtracting them and setting them to expire after a specific period.
Contact scoring is the perfect tool for marketers to use to identify their most engaged contacts. You can use Contact Scoring to:
- Identify contacts’ interests and begin targeted follow-up with relevant offers
- Increase or decrease the frequency of sending based on how engaged a contact is
- Identify contacts who are a good match for your product/service who have not engaged and move them into nurturing automations
We have various resources available to you where you can learn more about Contact Scoring. These resources include:
Lead Scoring 101
Lead Scoring 102
Contact Scoring Help Document
Deal Scoring
Available on Sales Plus, Professional, and Enterprise.
A Deal Score assigns a numerical value to an open deal. This value depends on actions (or inactions) taken by a lead and can help you focus on your high-value deals. You can award points for various actions, such as a contact achieving a goal, a lead visiting your page, a deal reaching a certain stage, and much more. You can adjust points by adding or subtracting them and setting them to expire after a specific period.
Using deal scoring helps you and your sales team focus on closing the highest-value deals. It also gives you insight into deals that are less likely to close.
You can use Deal Scoring to:
- Profile leads as they move through your pipeline
- Find high-value leads based on actions
- Search for deals by deal score using an advanced filter
Learn more about Deal Scoring.