In this article, you will learn the difference between contact and deal scores.
Contact Scoring
A Contact Score is a numerical value you can assign to your contacts. This value reflects their engagement level with your brand. Contacts can receive points for various actions, such as a page visit, a purchase, a campaign open, and much more. You can adjust points by adding or subtracting them and setting them to expire after a specific period.
Contact scoring is the perfect tool for marketers to use to identify their most engaged contacts. You can use Contact Scoring to:
- Identify contacts’ interests and begin targeted follow-up with relevant offers
- Increase or decrease the frequency of sending based on how engaged a contact is
- Identify contacts who are a good match for your product or service, who have not engaged, and move them into nurturing automations
We have various resources available to you where you can learn more about Contact Scoring. These resources include:
Lead Scoring 101
Lead Scoring 102
Contact Scoring Help Document
Deal Scoring
A Deal Score assigns a numerical value to an open deal. This value depends on actions (or inactions) taken by a lead and can help you focus on your high-value deals. You can award points for various actions, such as a contact achieving a goal, a lead visiting your page, a deal reaching a certain stage, and much more. You can adjust points by adding or subtracting them and setting them to expire after a specific period.
Using deal scoring helps you and your sales team focus on closing the highest-value deals. It also gives you insight into deals that are less likely to close.
You can use Deal Scoring to:
- Profile leads as they move through your pipeline
- Find high-value leads based on actions
- Search for deals by deal score using an advanced filter
Learn more about Deal Scoring.