September 30, 2024 • Segments
We're thrilled to introduce the new Segments Experience! With key improvements in segment creation, management, and AI-assisted targeting, you'll now have greater flexibility and control over how you connect with your audience.
Key Features
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New Segments overview page
Easily view active and total contacts for each segment, helping you to organize, manage, and find your audiences more quickly. Your existing segments are under Lists ready to be converted. -
AI-suggested segments
AI automatically generates three segments based on your customers' behavior and data, saving you time and effort while enabling more precise targeting. -
Simplified recipient selection
Choose recipients from list(s), saved segments, or tags- all in from the campaign workflow page. -
One-time custom conditions
Apply custom conditions for one-off sends without needing to save them as segments, reducing clutter from being needed to save every send. -
Saved Segment Library
Save and reuse your most valuable segments across campaigns with just one click.
Benefits
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Save time
No need to recreate segments for each campaign or automation. Quickly access and apply AI-suggested segments or saved segments from the library. -
Increase flexibility
Send with custom conditions on the fly without having to save the new segment, offering more agility in targeting. -
Maximize reusability
Easily reuse high-performing segments across campaigns and automations to maintain consistency and efficiency in your marketing. -
Improve organization
Organize your most-used segments into the new segments overview page for better accessibility and reusability across the platform. -
Improve efficiency
Save time and optimize your marketing strategies by using AI to identify and target the optimal audience segment with minimal manual effort. -
Boost engagement
Reach the right audience with tailored messaging for higher engagement and better conversion.
Upgrade Instructions
Available for all customers.
Follow these steps to convert your legacy list segments into the new segments overview page and the saved segment library:
- Navigate to contacts from the main dashboard
- Select Lists from the sub navigation
- Select the segments you want to convert and add into the new segments overview page
- Once selected, click “Convert to Segment” button
- Go to the Segments tab in the sub-navigation to see all your converted segments in one place.
Additional Resources
Help center articles:
- Get started with segments in ActiveCampaign
- Manage saved segments
- Create and save segments
- Convert your legacy list segments to the new segments experience
Articles on campaigns and using tags: