What is the difference between email campaigns & automations?

Campaigns

Email campaigns are for one-off sends. Common use cases would be:

  • Sending out product updates
  • Newsletters
  • One-time promotions

Automations

Automations are useful for when you want a sequence of events to be followed. This could involve pre-sale nurturing of a contact, post-sale up-sell emails and touch points, etc.. 

Learn more about automations.

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