Campaign types overview

After giving your campaign a name, you'll be asked to choose a campaign type. There are six types of campaigns to choose from. In this article, I'll explain what each type of campaign does and give some examples of how you might use it. 


This campaign type is sometimes referred to as a “broadcast email.” It is an email campaign that is sent immediately or scheduled for a future date. You can send to a list, multiple lists, or segments of lists.

You might use this campaign type to notify your contacts of a sale or send a newsletter.


This campaign type redirects you to the automation builder so you can build an automation.

You might use an automation to create a drip campaign or automate aspects of managing your contacts. For more information on automation, see that section of our help documents.

Auto Responder

This campaign type will send a message immediately after someone joins your list.

You might use an Auto Responder campaign to send a welcome message to new subscribers.

Split Testing

You may want to send multiple versions of a campaign to portions of your list so that you can determine which version generates more opens or clicks.

You might want to use the campaign type to test what wording your contacts respond to or experiment your offer.

RSS Triggered

An RSS Triggered campaign is sent when an RSS feed you specify is updated. An RSS Triggered campaign can include content from your RSS feed.

You might want to use this campaign type to notify your blog subscribers of a new post or send your newest products to your list.

Date Based Campaign

A Date Based campaign is sent based on a date field on your contacts' record. This means that the campaign might be sent at different times for different contacts. You can send before, after, or on the date of the field.

You might use a date based campaign to send a birthday email or inform your contact that their subscription is expiring.

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