Use these example prompts to create, analyze, and improve your marketing with Active Intelligence.
Take note
The features and actions available to you may depend on your plan, add-ons, user permissions, connected apps, and the data in your account.
Review all generated content, settings, and actions before you send a campaign, activate an automation, publish a form, or make another customer-facing change.
Replace bracketed text, such as [campaign name], with information from your account.
When you want Active Intelligence to use a specific campaign, automation, or template, type @ or select “@ Add context” to reference that asset directly. You can also attach a file or URL.
Before you start
For more relevant results, complete your Brand Kit . If you’re an admin, you can also add custom instructions for your business, audience, tone, and working preferences. Active Intelligence can also remember personal preferences you share in your conversations. You can type “What can Active Intelligence do?” in the prompt field to see capabilities available in your account.
Write a useful prompt
A useful prompt includes your goal, audience, relevant context, requirements, and desired result:
What you want to accomplish
Who the audience or contacts are
Which campaign, automation, form, template, file, URL, or other context it should use
Any requirements, limits, or details it should follow
What you want it to create, analyze, or change Example: Create a three-email welcome series for new subscribers to [list name]. Introduce [product or service], use a friendly tone, keep each email under 150 words, and include one clear call to action in each email.
Prompt examples
Use the examples below as starting points. Add relevant details from your business and account before submitting them.
Create and improve campaigns
What you want to do
Example prompt
Welcome new subscribers
Create a welcome email for new subscribers that introduces [brand or offer] and encourages them to [desired action].
Create a monthly newsletter
Create a monthly newsletter with industry updates, company news, a customer story, and three actionable tips.
Follow up using campaign context
Use @[campaign name] as a reference and create a follow-up campaign for contacts who clicked but did not purchase.
Tailor tone and length
Rewrite this campaign for [audience]. Use a [tone] tone, keep the body under [word count] words, and provide three subject line options.
Compare campaign performance
Compare @[campaign A] and @[campaign B]. Explain which performed better, identify likely reasons, and recommend changes for my next campaign.
Update a campaign CTA
Update the call-to-action button in this campaign to use [URL], then check that the surrounding copy clearly supports the action.
Build automations
What you want to do
Example prompt
Welcome series
Create a three-email welcome automation for contacts who subscribe to [list name]. Space the emails over one week.
Post-purchase nurture
Create a post-purchase automation that thanks customers, shares product guidance, and asks for a review after [time period].
Abandoned cart with email and SMS
Create a three-day abandoned-cart automation with email reminders and, if available in my account, an SMS reminder.
Form submission follow-up
When a contact submits [form name], add [tag], notify [owner or team], and begin [nurture automation].
Multi-path automation
Create two automation paths based on whether a contact clicks [link]. Write the campaign content for each path.
Reuse a campaign in an automation
Use @[campaign name] in an automation that sends it when a contact joins [list or segment].
Create forms and preference centers
What you want to do
Example prompt
Newsletter signup form
Create a newsletter signup form that collects first name and email address.
Webinar lead capture form
Create a lead capture form for [webinar or event] that asks for name, email address, and company size.
Inline offer form
Create an inline form for [offer] and include a clear explanation of what subscribers will receive.
Preference center
Create a preference center where contacts can choose among [newsletter], [event announcements], and [educational content].
Match the Brand Kit
Update this form to match my Brand Kit. Use high-contrast colors and flag anything I should review for accessibility.
Find and organize contacts
What you want to do
Example prompt
High-intent website visitors
Create a segment of contacts who visited [page URL] at least three times in the last 30 days but have not purchased.
Tagged contacts who opened campaigns
Find contacts with the tag [tag name] who opened any of my last three campaigns.
Lapsed automation contacts
Show me contacts who completed [automation name] but have not opened an email in 60 days.
Engaged vs. inactive contacts
Compare contacts who clicked at least one campaign in the last 30 days with contacts who have not opened or clicked a campaign in 60 days.
VIP customers
Create a segment of VIP customers based on [purchase frequency, order value, or another criterion].
Import and organize contacts
Help me import the attached contact file. Suggest field mappings, lists, and tags, and let me review them before starting the import.
Analyze performance and insights
What you want to do
Example prompt
Review recent email performance
Show how my email performance changed over the last six months and identify the biggest drivers.
Find top-clicked campaigns
Which campaigns received the most clicks in the last 30 days? Explain what the top performers have in common.
Diagnose an open-rate drop
Why did my open rate drop last week? Compare it with the previous four weeks and show the factors you considered.
Diagnose increased unsubscribes
What caused the increase in unsubscribes for @[campaign name]? Recommend what I should test next.
Chart subscriber growth
Create a chart showing subscriber growth over the last six months and summarize the trend.
Compare with industry benchmarks
Compare my open and click rates with the available benchmarks for [industry]. Explain the source and calculation for each comparison.
Create business goals
What you want to do
Example prompt
Subscriber growth
Create a business goal to gain 500 new subscribers this quarter.
Repeat purchases
Help me create a goal to increase repeat purchases from existing customers.
Reduce unsubscribe rate
Create a goal to reduce my unsubscribe rate by 10%.
Enrollment target
Create a goal to gain 100 additional enrollments before [deadline]. Recommend the campaigns, forms, and automations that should support it.
Schedule recurring work
Scheduled tasks are available to admin users. You can schedule a prompt to generate recurring insights, reports, or drafts.
What you want to do
Example prompt
Weekly campaign summary
Every Monday, summarize last week’s campaign performance and identify the three most important actions to take.
Monthly subscriber growth
On the first day of each month, analyze subscriber growth and compare it with the previous month.
Weekly performance recommendations
Every week, identify underperforming campaigns and recommend one improvement for each.
Monthly newsletter brief
Each month, draft a newsletter brief based on my recent campaign results and current industry trends.
Work with connected apps
Connect the relevant app before using these prompts. Available connectors and supported actions may vary.
What you want to do
Example prompt
Create a Google Ads campaign
Create a Google Ads campaign for [offer] with a budget of [amount] and a goal of [conversion goal].
Analyze Stripe subscriptions
Show my active Stripe subscriptions grouped by price and compare this month’s revenue with last month’s.
Review Calendly bookings
Which Calendly event type had the most bookings last month? Summarize the trend.
Summarize Asana tasks
Find the Asana tasks related to [project or campaign] and summarize their owners, due dates, and blockers.
Create Wix or Web flow content
Create content for a [Wix or Web flow] page based on @[campaign name], then ask me to review it before publishing.
Improve a response with follow-up prompts
Active Intelligence remembers the context within a chat, so you can refine a result without starting over. Try follow-up prompts such as:
Show me the assumptions you made.
Ask me any missing questions before you continue.
Make this shorter and more conversational.
Give me three alternatives and explain the tradeoffs.
Put the results in a table and show how you calculated each metric.
Use @[asset name] as the source instead of the item you selected.
