Campaigns Performance report

The Campaigns Performance report is available for accounts on the following plans:

  • Plus
  • Professional
  • Enterprise

The Campaigns Performance report provides aggregate data of all sent campaigns in your account, including campaigns created in the Campaigns section in your account that were sent to a list(s), as well as emails created within automations that were sent to at least one contact. This report does not include one-to-one emails sent to contacts.

With this report, you will be able to:

  • View overall performance metrics for your sent campaigns. This includes the total amount of ecommerce revenue generated (requires connection with a Deep Data integration), the number of sends, opens, clicks, unsubscribes, and bounces. It also includes open rates, click to open rates, click rates, unsubscribe rates, forward rates, and bounce rates
  • Set a date range to see how your campaigns performed during a specific time period
  • Export the data into a CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file
Campaigns performance report

Only users assigned to the Admin group in an account can access this report. Click here to learn more about user permissions.

How to access the Campaigns Performance report

To access the Campaigns Performance report, follow these steps:

  1. Click "Reports" located in the left menu.
  2. Click "Campaigns Performance" located under "Campaign Reports."
Click Campaigns Performance

The Campaigns Performance report will load the entire history of your sent campaigns. The date range fields at the top will be blank:

Campaign performance report

Setting a date range will allow you to view the report data within a specific time. To set a date range, click on either the start date field or the end date field. Then click the calendar icon to select a date.

Set a date range

You can also click the column headers to sort the report data in ascending or descending order.

Clicking the name of a campaign in the Performance report will redirect you to the individual report for that campaign.

Information included in the Campaigns Performance report

The Campaigns Performance report will include the following information for each sent campaign: 

  • Name
    Name of the campaign.
  • # Sends
    The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact.
  • # Opens
    Unique number of opens for that Campaign.
  • # Clicks
    Unique number of campaign clicks.
  • # Unsubscribes
    The number of contacts who unsubscribed.
  • # Bounces
    The number of contacts who bounced.
  • Open Rate 
    Percentage of the number of unique opens/total number of sends.
  • Click to Open Rate
    Percentage of number of unique clicks/number of unique opens for a campaign.
  • Click Rate
    Percentage of the number of unique clicks/total number of sends.
  • Unsubscribe Rate
    Percentage of the number of unique unsubscribes/the total number of sends.
  • Forward Rate
    Percentage of the number of unique forwards/the total number of sends.
  • Bounce Rate
    Percentage of the number of unique bounces/the total number of sends.
  • Revenue
    The total amount of ecommerce revenue generated by a campaign. Note that you will need to connect a Deep Data integration to see this information.

Note on Revenue amount displayed in Campaigns Performance report:

  • For Shopify users: Discounts used in orders attributed to the campaign will be excluded from the revenue amount shown
  • For WooCommerce, BigCommerce, and Square users: Discounts will not be excluded from the revenue amount shown

Exporting the Campaigns Performance report

To export the report, follow these steps:

1. Hover your mouse over the "Bounce Rate" column and click the vertical ellipsis that appears:

click vertical ellipses

2. Click "Download Data..."

Click download data

3. Click "Download" to export the data as a CSV, TXT, Excel (2007 or later), JSON, HTML or Markdown file.

Download file

This report will time out after 90 seconds. If you wait longer than 90 seconds to export this report, then the file exported will be blank. If this happens, we recommend refreshing your browser and try exporting again.

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