Campaigns Performance report

The Campaigns Performance report is available on the following plans:

  • Plus
  • Professional
  • Enterprise

The Campaigns Performance report provides aggregate data of all sent campaigns in your account.

This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact. 

With this report, you will be able to:

  • View overall performance metrics for your sent campaigns. This includes number of sends, open rate, click rate, unsubscribe rate, forward rate, and bounce rate
  • Set a date range to see how your campaigns performed during a specific time period
  • Export the data into a CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file

This report will not include one-to-one emails sent to contacts. 

Only users assigned to the Admin group in an account can access this report. Click here to learn more about user permissions.

How to access the Campaigns Performance report

To access the Campaigns Performance report, follow these steps:

1. Click "Reports" located in the leftside menu.

2. Click "Campaigns Performance" located under "Campaign Reports."

The Campaigns Performance report will load the entire history of your sent campaigns. The date range fields at the top will be blank:

Setting a date range will allow you to view the report data within a specific time period. To set a date range, click on either the start date field or the end date field. Then click the calendar icon to select a date.

In addition, you can click the column headers to sort the report data in ascending or descending order.

Clicking the name of a campaign in the Performance report will redirect you to the individual report for that campaign.

Information included in the Campaigns Performance report

The Campaigns Performance report will include the following information for each sent campaign: 

  • Name
    Name of the campaign
  • # Sends
    Total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact
  • Open Rate 
    Percentage of the number of unique opens/total number of sends
  • Click Rate
    Percentage of the number of unique clicks/total number of sends
  • Unsubscribe Rate
    Percentage of the number of unique unsubscribes/the total number of sends
  • Forward Rate
    Percentage of the number of unique forwards/the total number of sends
  • Bounce Rate
    Percentage of the number of unique bounces/the total number of sends

Hovering your mouse over the following in the report will allow you to see:

  • Open Rate
    Number of unique opens/total number of sends
  • Click Rate
    Number of unique clicks/total number of sends
  • Unsubscribe Rate
    Number of unsubscribes/total number of sends
  • Forward Rate
    Number of unique forwards/total number of sends
  • Bounce Rate
    Number of bounces/total number of sends

Exporting the Campaigns Performance report

To export the report, follow these steps:

1. Hover your mouse over the "Bounce Rate" column and click the vertical ellipsis that appears:

2. Click "Download Data..."

3. Click "Download" to export the data as a CSV, TXT, Excel (2007 or later), JSON, HTML or Markdown file.

This report will time out after 90 seconds. If you wait longer than 90 seconds to export this report, then the file exported will be blank. If this happens, we recommend refreshing your browser and try exporting again.

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