Campaigns Performance report

The Campaigns Performance report provides aggregate data of all sent campaigns in your account. This includes campaigns that were sent to a list(s) and automation emails that were sent to at least one contact. This report does not include 1: 1 emails sent to contacts.

With this report, you will be able to:

• View overall performance metrics for sent campaigns. This includes:
  
  • Amount of ecommerce revenue generated (requires a connection with a Deep Data integration)
  • Number of sends, opens, clicks, unsubscribes, and bounces
  • Open rates, click-to-open rates, click rates, unsubscribe rates, forward rates, and bounce rates
• View metrics for split test emails to see how each message performed
• Set a date range to see how your campaigns performed during a specific time period
• Export the data into a CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file

Only users assigned to the Admin group in an account can access this report. Learn more about user permissions.

How to access the Campaigns Performance report

There are two ways to access the Campaigns Performance report:

• The first way is to go to "Campaigns" > "Campaigns Performance"
• The second way is to go to "Reports" > "Campaigns Performance"

The Campaigns Performance report will load the history of your campaigns sent in the last 14 days.

How to filter data in the Campaigns Performance report

At the top of the report, there are three filters that you can use to view Campaign Performance data. These three filters are:

• Campaign Sent Date
• Result Start
• Result End

Campaign Sent Date filter

"Campaign Sent Date" refers to the time period when a campaign was last sent.

The options you can use under this filter are:

• Today
• Yesterday (includes the day you are searching for and the previous date)
• Last 7 days
• Last 14 days
• Last 30 days
• Custom Range

If you choose the "Custom Range" option, then you can set your own "Campaign Sent Date" range using the "Sent Beginning" and "Sent End" filters. To use these filters, click the "Sent Beginning" field. A modal calendar will appear. Click the date on the modal calendar to select it. Then perform these same steps for the "Sent End" date.

Result Start and Result End date filters

Next to the "Campaign Sent Date" filter are the "Result Start" and "Result End" date filters. These are used to display campaign metrics, such as opens and clicks. The date range is associated with the Campaign Sent Date time period. For example, if you wanted to view campaigns sent in the last 14 days and how they performed in the last seven days you would set it up like this:

• Campaign Sent Date = Last 14 Days
• Result Start = March 11th (or whatever is 7 days before the current date)
• Result End = March 18th (or whatever the current date is)

To set a date range, click either the start date field or the end date field. Then click the calendar icon to select a date.

Other ways to view data in the Campaigns Performance Report

Clicking any column header will let you sort the report data in ascending or descending order.

Clicking the name of a campaign will redirect you to the individual report for that campaign.

Clicking the subject line of a split test campaign will let you view performance metrics for each message in the split test.

Information included in the Campaigns Performance report

The Campaigns Performance report will include the following information for each sent campaign:

• Campaign Name
  Name of the campaign.
• Campaign Subject
  Subject line of the campaign.
• # Sends
  The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact.
• # Opens
  Unique number of opens for that Campaign.
• # Clicks
  Unique number of contacts who have clicked a link in the campaign.
• # Unsubscribes
  The number of contacts who unsubscribed.
• # Bounces
  The number of contacts who bounced.
• Open Rate 
  Percentage of the number of unique opens/total number of sends.
• Click to Open Rate
  Percentage of number of unique clicks/number of unique opens for a campaign.
• Click Rate
  Percentage of the number of unique clicks/total number of sends.
• Unsubscribe Rate
  Percentage of the number of unique unsubscribes/the total number of sends.
• Forward Rate
  Percentage of the number of unique forwards/the total number of sends.
• Bounce Rate
  Percentage of the number of unique bounces/the total number of sends.
• Revenue
  The total amount of ecommerce revenue generated by a campaign. Note that you must connect a Deep Data integration to see this information.

About the "Revenue" amount displayed in this report

Shopify users: Discounts used in orders attributed to the campaign will be excluded from the revenue amount shown.

WooCommerce, BigCommerce, and Square users: Discounts will not be excluded from the revenue amount shown.

Viewing specific results

You can click on the following metrics to view more specific information:

• Open Rate
• Click Rate
• Click-to-Open Rate
• Unsubscribe Rate
• Forwards
• Bounces

How to view split test metrics

You can view how each message from a "Split Testing" campaign type performed. Note that this is not the same as a "Split" action in an automation.

To view performance metrics for a split test campaign:

1. Click the subject line for the campaign in the Campaigns Performance report.
2. A modal window will appear. Click "See Campaign Results by Message."

You will be redirected to a new page to view metrics for each message included in a split test campaign.

The report's top will contain the"Campaign Sent Date" and the "Result Start and Result End" filters at the top.

You will also see the following three graphics:

• Send Volume by Message chart
  Percentage of each message sent to your list(s).
• Open Rate by Message graph
  Open rate for each message.
• Click Rate by Message graph
  Click rate for each message.

The "Send Details by Message" table below the three graphics will display performance metrics for each message in your split test campaign. The information displayed in this table is the same information displayed in the larger Campaigns Performance report.

Clicking the three vertical dots to the top right of the table will let you download data from the table to a CSV file.

Exporting the Campaigns Performance report

To export the report, follow these steps:

1. Hover your mouse over the "Bounce Rate" column and click the vertical ellipsis that appears.
2. Click "Download Data..."
3. Click "Download" to export the data as a CSV, TXT, Excel (2007 or later), JSON, HTML or Markdown file.

This report will time out after 90 seconds. If you wait longer than 90 seconds to export this report, then the file exported will be blank. If this happens, we recommend refreshing your browser and try exporting again.