All Campaigns Performance report

The Campaigns Performance report provides aggregate data of all sent campaigns in your account. This data allows you to clearly understand campaign outcomes and identify key success metrics to measure campaign performance.

With this report, you will be able to:

• View overall performance metrics for sent campaigns. This includes:
  
  • Amount of ecommerce revenue generated (requires a connection with a Deep Data integration)
  • Number of sends, opens, clicks, unsubscribes, and bounces
  • Open rates, click-to-open rates, click rates, unsubscribe rates, forward rates, and bounce rates
• Set a date range to see how your campaigns performed during a specific time period
• Export the data into a CSV file

Take note

• Only users assigned to the Admin group in an account can access this report. Learn more about user permissions
• This report includes campaigns that were sent to a list(s) and automation emails that were sent to at least one contact. You can filter (link to section below) the type of campaign below
• This report does not include 1:1 emails sent to contacts

How to access the Campaigns Performance Report

There are two ways to access the Campaigns Performance Report:

• The first way is to click Campaigns > "Campaigns Performance"
• The second way is to click Reports > "Campaigns Performance"

How to filter data in the Campaigns Performance Report

By default, the Campaigns Performance Report will load data from the last 30 days that had any event occur. Events are included because automated campaign data is included. The events are:

• Send
• Open
• Click
• Reply
• Forward
• Unsubscribe

However, you can filter this data to pull relevant information. At the top of the Campaign Performance Report are five filters to view your campaign data. These five filters are:

• Type
• Label
• Lists
• Opens toggle
• Search
• Date

Type

The “Type” filter refers to the type of campaign. Learn more about campaign types.

The options you can use under this filter are:

• All Campaigns
• Auto-Responders
• Date Based
• One-Time
• Recurring
• RSS Based
• Split Test
• Automated

Label

The “Label” filter allows you to filter by the label(s) applied to your sent campaign(s). The options under this filter will show all of the labels you have created in your account.

For “Labels” results to appear on the Campaigns Performance Report, you must apply the label from within the Campaigns section. Learn more about how to use labels in campaigns.

Lists

The “Lists” filter allows you to filter by the list(s) to which the campaign was sent. The options under this filter depend on the lists you have set up in your account. Learn more about lists.

More filters button

The more filters button contains the Mail Privacy Protection (MPP) opens toggle and different currency types for the ecommerce card.

MPP opens

You can decide to include (or not include) MPP opens in campaign reporting with an "Apple Privacy" filter.

1. Click the MPP Filter button next to the Lists Filter in the Campaigns Performance Report
2. Click the “Mail Privacy Protection (MPP)” dropdown.
3. Click “Exclude verified opens” to check (exclude) or uncheck (include) MPP opens.
4. If you check (exclude) MPP opens, we will note that “Unverified opens have been filtered out to display your true open rate.” under the metrics.

To learn more about Apple MPP, visit ActiveCampaign and Apple iOS 15 Mail Privacy Protection.

Search

The Search function allows you to narrow down the results by typing the campaign name or part of a campaign name.

Date

The Date search bar to the far right allows you to filter your search by a time frame. You can choose "All time” or a specific set of dates.

Campaigns Performance Metrics

The Campaigns Performance Metrics displays key campaign metrics based on the filters applied.
The metrics include:

“Compare to”
The “Compare to” option at the bottom of the metrics allows you to quickly view your metrics compared to:

• Account last 30-day average
• Campaign Type Average

Individual Campaign information included in the Campaigns Performance report

The Campaigns Performance report will include the following information for each sent campaign:

Exporting the Campaigns Performance Report

You can export the Campaigns Performance report to a CSV. The CSV will contain the KPI stats and any filters that are applied at the time of export.

To export the report, follow these steps:

1. Click the “Export” button at the top right of the Campaigns Performance Report.
2. Click the “Export.csv” button in the “Export ‘All Campaigns Performance’ Report with applied filters” modal.
3. The CSV will begin to download and will save on your computer.