How do I start an automation when a contact places an order? (Deep Data Integrations)

The “Makes a purchase” automation trigger adds contacts to your automation as soon as they place an order in your Ecommerce store. These orders can have any status and include those that you have successfully received payment for, as well as orders that have a status of pending or failed. 

It is best practice to use this trigger if you wish to create an automation that sends a series of timed, follow-up emails based on a purchase or apply tags to your contacts.

This trigger is made available after you set up a Deep Data integration. 

To use this trigger with a new automation:

1. From the Automations Overview page, click "New Automation."

2. Select the "Start from Scratch" option, then click "Continue."

3. Click the "Makes a purchase" trigger, then click "Continue."

4. Choose your specific store from the “Integration” dropdown or select “Any integration.”

6. Click "Add Start."

Finish building your automation by adding actions, such as a series of timed follow-up emails.

To use this trigger with an automation that you've already created:

1. From the Automation Overview page, click "Edit" for the automation you would like to add this trigger to.

2. Click the "Add New Trigger" option.

3. Click the "Makes a purchase" trigger, then click "Continue."

4. Choose your specific store from the “Integration” dropdown or select “Any integration.”

6. Click "Add Start."

To learn how to leverage purchase data in your account, including creating automations, click here.

For inspiration on creating powerful customer follow-up automations, click here.

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