June 4, 2024 • Campaigns
Recently, we have observed a significant increase in automatic bot unsubscribes. These are often caused by antivirus scans and link scanners that automatically click on links to check for malicious behavior. Unfortunately, this can lead to false unsubscribes when the scanners follow unsubscribe links found in emails. To better detect and eliminate such bot activities, we have implemented a new human verification challenge to prevent automatic bot clicks on the unsubscribe button in emails.
What's New
Contacts flagged as potential bots will encounter a human verification challenge to confirm their unsubscribe request
Key Improvements
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Protects Lists
Prevent automatic unsubscribes by email scanners, safeguarding your contacts’ presence on your email lists.
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Improved Accuracy
Ensures that unsubscribe requests are genuine, maintaining the integrity of email lists.