SMS adds another dimension to your marketing and automation strategy. There are two ways you can use SMS on ActiveCampaign.
- Subscribe by SMS
This feature allows you to subscribe your contacts by having them send an SMS to a phone number. You can create a keyword that contacts would text and that would initiate the subscription process.
- SMS messages sent from automations
This feature requires that you have your contact’s mobile number. You can add an action within your automations that sends a text message whenever your contact gets to that step. It is a great way of engaging your contacts through a different channel.