An overview of SMS requirements

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This article outlines essential SMS requirements to achieve a good customer experience.

Take Note

You must purchase the SMS add-on to use ActiveCampaign’s SMS feature. 

How SMS consent works

ActiveCampaign requires explicit consent to send SMS communication to contacts.  

SMS consent should be explicit, and you should keep a record of your consent for future reference. If you have any doubts, you can connect with our Compliance team.

Note that a contact's consent applies only to the campaign they signed up for. You cannot use one consent to cover all types of SMS communications you want to send.

If you don't send an SMS within a reasonable time frame after you get your consent, you may need to get consent again before sending any future messages.

An exception to these consent parameters is if a contact reaches out to you first and opens a two-way, consensual conversation.

How to opt in through SMS

Traditionally, you can get opt-in consent through a form that collects a contact’s mobile phone number. The form can include a question that asks a contact to confirm if they would like to opt-in to receive SMS text messages for specific SMS campaign types (for example, notifications, marketing promotions, product updates).

You can then use the default phone form field to collect the contact's mobile phone number. Their consent will be valid for the specific SMS campaigns to which the contact confirms consent.

General consent to receive messages will not be considered a valid opt-in.

Learn how to create a form.

Required SMS STOP message codes

All SMS senders must include a STOP clause to inform contacts how to unsubscribe from SMS communications. ActiveCampaign automatically adds the STOP clause when it’s not detected. To learn more about this and other required SMS message codes, visit SMS STOP clause requirements.

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