Personalization Tags

Personalization tags allow you to dynamically insert content into your communications, forms, and more. This creates a more personalized experience for your contacts and can lead to increased engagement with your content.  

Note that personalization tags are only available for Contact Fields at this time. 

In this article, we'll discuss:

• How personalization tags work
• Ways to use personalization tags
• How to modify personalization tags
• List of standard personalization tags

Modifiers allow you to change the capitalization of your data when inserted into your campaign. This is useful for ensuring that proper nouns, such as names, are capitalized and common nouns, such as objects, aren’t, for example.

Modifiers are placed after a pipe symbol ( | ). So a first name personalization tag including a modifier to capitalize the first letter would look like this:

%FIRSTNAME|UPPERFIRST%

List of modifiers:

• UPPER (converts entire tag to all uppercase letters)
• UPPERFIRST (converts first letter to uppercase)
• UPPERWORDS (capitalizes the first letter of every word)
• TITLECASE (capitalizes the first letter of every word, and forces all other letters to be lowercase)
• LOWER (converts entire tag to lowercase letters)
• LOWERFIRST (changes the first letter of the text to lowercase)
• LOWERWORDS (changes the first letter of every word to lowercase)