Personalization Tags

With ActiveCampaign, you can use personalization tags in your messaging to create a highly personalized experience for your contacts and increase engagement with your communications.

Take Note

• ActiveCampaign offers personalization tags for Contact fields (all plan tiers) and Deal fields (Plus, Professional, and Enterprise tiers)
• Contact field personalization tags can be used to insert dynamic content into campaigns, automation emails, email subject lines, sms messages, forms, one-to-one emails, "Thank you" messages for your forms, and deal titles in the CRM (Plus, Professional, and Enterprise tiers)
• Deal field personalization tags can be used to insert dynamic content into campaigns, automation emails, and one-to-one emails

How personalization tags work

We automatically generate personalization tags for system fields and every custom field you create. This includes custom contact fields and custom deal fields. In addition, your account comes with a list of standard personalization tags. Each of these tags can be inserted into your communications.

When a personalization tag is used in a campaign or automation email, the value of that tag will automatically be inserted once the communication is sent to a contact. When the contact opens the communication, they will see the value for that tag and not the tag itself.

For example, if you wanted to address contacts by their first name in an email, you would insert the following personalization tag:

%FIRSTNAME%

When a contact receives your email, they will see their own name populated in the message.

Learn how to add default values to custom fields.

Ways to use personalization tags

Personalization tags can be used to insert dynamic content into the following:

• Content of campaigns and automation emails
• Email subject lines
• Preheader text in emails
• One-to-one emails
• Site messages
• SMS messages
• Form fields (custom contact fields only)
• "Thank you" messages for forms
• Deal titles (Plus, Professional, and Enterprise plans)

How to modify personalization tags

Modifiers allow you to change the capitalization of your data when inserted into your campaign. This is useful for ensuring that proper nouns, such as names, are capitalized and common nouns, such as objects, aren’t, for example.

Modifiers are placed after a pipe symbol ( | ). So a first name personalization tag including a modifier to capitalize the first letter would look like this:

%FIRSTNAME|UPPERFIRST%

List of modifiers:

• UPPER (converts entire tag to all uppercase letters)
• UPPERFIRST (converts first letter to uppercase)
• UPPERWORDS (capitalizes the first letter of every word)
• TITLECASE (capitalizes the first letter of every word, and forces all other letters to be lowercase)
• LOWER (converts entire tag to lowercase letters)
• LOWERFIRST (changes the first letter of the text to lowercase)
• LOWERWORDS (changes the first letter of every word to lowercase)

List of standard personalization tags

Below is a list of personalization tags that you can use in your communications.

Note that this list does not include personalization tags for any custom contact fields you create.

%EMAIL%

%FIRSTNAME%

%LASTNAME%

%FULLNAME%

%PHONE%

%ORGANIZATION%

%SUBDATE%

%SUBTIME%

%UNSUBSCRIBELINK%

%WEBCOPY%

%WEBCOPY-NOSOCIAL%

%UPDATELINK%

%FORWARD2FRIEND%

%DEAL_OWNER_FIRST_NAME%

%DEAL_OWNER_LAST_NAME%

%DEAL_OWNER_EMAIL%

%DEAL_TITLE%

%DEAL_DESCRIPTION%

%DEAL_VALUE%

%DEAL_STATUS%

%DEAL_PIPELINE%

%DEAL_STAGE%

%DEAL_CREATED_DATE%

%DEAL_UPDATED_DATE%

%UNSUBSCRIBELINK%&ALL

%ACCT_NAME%

%ACCT_URL%

%ACCT_CREATED_DATE%

%ACCT_UPDATED_DATE%

%ACCT_ADDRESS_1%

%ACCT_ADDRESS_2%

%ACCT_CITY%

%ACCT_STATE_PROVIDENCE%

%ACCT_POSTAL_CODE%

%ACCT_NUMBER_OF_EMPLOYEES%

%ACCT_ANNUAL_REVENUE%

%ACCT_INDUSTRY_VERTICAL%

%ACCT_COUNTRY%

%SOCIALSHARE%

%SOCIAL-FACEBOOK-LIKE%

%SOCIALSHARE-FACEBOOK%

%SOCIALSHARE-FACEBOOK-LINK%

%SOCIALSHARE-TWITTER%

%SOCIALSHARE-TWITTER-LINK%

%SOCIALSHARE-DIGG%

%SOCIALSHARE-DIGG-LINK%

%SOCIALSHARE-REDDIT%

%SOCIALSHARE-REDDIT-LINK%

%SOCIALSHARE-DELICIOUS%

%SOCIALSHARE-DELICIOUS-LINK%

%SOCIALSHARE-GPLUS%

%SOCIALSHARE-GPLUS-LINK%

%SOCIALSHARE-STUMBLEUPON%

%SOCIALSHARE-STUMBLEUPON-LINK%

%TODAY%

%TODAY+1%

%TODAY-1%

%SENDER-INFO%

%SENDER-INFO-SINGLELINE%

%SENDER-LIST-REMINDER%

%CONTACTIP%

%LISTNAME%

%SUBSCRIBERID%

%CAMPAIGNID%

%MESSAGEID%