Personalization Tags

When you place a personalization tag in a campaign, the value of that tag will automatically be inserted into the campaign when it is sent (replacing the tag itself).

We offer a variety of default personalization tags, such as first and last name. You can also insert custom field values into your campaigns, so there is a near limitless amount of data you can use to personalize your messages.

Inserting personalization tag with the Campaign Designer

To insert a personalization tag into your campaign, select a text block in your campaign. Place your cursor where you want to tag to be inserted.

A menu of options appears above the content block. Click “Personalize.”


A modal window will appear giving you a categorized menu of personalization tags. When you find the personalization tag you want to use, click its name and it will be inserted where your cursor appears in the text block.

Using personalization tags with HTML or TEXT Only Emails

To insert a field value into your HTML or Text only campaign, click “Insert” then “Personalized Content.”



A modal window will appear giving you a categorized menu of personalization tags. When you find the personalization tag you want to use, click its name and it will be inserted where your cursor appears in the text block.

Modifying personalization tags

Modifiers allow you to change the capitalization of your data when it is inserted into your campaign. This is useful for ensuring that proper nouns, such as names, are capitalized and common nouns, such as objects, aren’t, for example.

Modifiers are placed after a pipe symbol ( | ). So a first name personalization tag including a modifier to capitalize the first letter would look like this:

%FIRSTNAME|UPPERFIRST%

List of modifiers:

  • UPPER (converts entire tag to all uppercase letters)
  • UPPERFIRST (converts first letter to uppercase)
  • UPPERWORDS (capitalizes the first letter of every word)
  • TITLECASE (capitalizes the first letter of every word, and forces all other letters to be lowercase)
  • LOWER (converts entire tag to lowercase letters)
  • LOWERFIRST (changes the first letter of the text to lowercase)
  • LOWERWORDS (changes the first letter of every word to lowercase)

 

Previewing personalization tags

Some personalization tags will not work with test emails because there are no data values to be inserted. To preview a personalized email, go to the Campaign Summary step of the campaign creation process. 

Click "Desktop Preview."


In the upper right hand corner of the Desktop Preview, there is an email field. Insert the email address of one of your contacts and click “Preview” to see how the email will appear for them when it is sent.

List of personalization tags:

DescriptionPersonalization TagExample value

Email Address %EMAIL% john@activecampaign.com
First Name %FIRSTNAME% John
Last Name %LASTNAME% Smith
Full Name %FULLNAME% John Smith
Phone %PHONE% 555-666-7777
Organization %ORGANIZATION% ActiveCampaign
Date Subscribed %SUBDATE% 10/10/2011
Time Subscribed %SUBTIME% 14:19:40
Unsubscribe Link %UNSUBSCRIBELINK% http://YOURACCOUNT.activehosted.com/box.php?nl=3&c=44&m=41&s=5cd0dc36f71e9bd4099f74e8bf64c51b&funcml=unsub2
Web Copy %WEBCOPY% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=153&l=-http--YOURACCOUNT.activehosted.com/p_v.php--Q-l--E-3--A-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51bWith link tracking off: http://YOURACCOUNT.activehosted.com/p_v.php?l=3&c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b
Web Copy (no social links) %WEBCOPY-NOSOCIAL%  
Update Subscription Account Link %UPDATELINK% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=154&l=-http--YOURACCOUNT.activehosted.com/p_m.php--Q-nl--E-3--A-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51bWith link tracking off: http://YOURACCOUNT.activehosted.com/p_m.php?nl=3&c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b
Send to Friend Link %FORWARD2FRIEND% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=155&l=-http--YOURACCOUNT.activehosted.com/p_f.php--Q-nl--E-3--A-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51bWith link tracking off: http://YOURACCOUNT.activehosted.com/p_f.php?nl=3&c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b
Unsubscribe Link (All Lists) %UNSUBSCRIBELINK%&ALL http://YOURACCOUNT.activehosted.com/box.php?nl=3&c=44&m=41&s=5cd0dc36f71e9bd4099f74e8bf64c51b&funcml=unsub2&ALL
Social Submit Links %SOCIALSHARE% See below for each individual link URL.
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Share on Facebook Link/Icon %SOCIALSHARE-FACEBOOK% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=156&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-facebookWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=facebook
Share on Facebook Link Only %SOCIALSHARE-FACEBOOK-LINK% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-facebookWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=facebook
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Share on Twitter Link Only %SOCIALSHARE-TWITTER-LINK% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-twitterWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=twitter
Share on Digg Link/Icon %SOCIALSHARE-DIGG% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=158&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-diggWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=digg
Share on Digg Link Only %SOCIALSHARE-DIGG-LINK% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-diggWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=digg
Share on Reddit Link/Icon %SOCIALSHARE-REDDIT% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=161&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-redditWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=reddit
Share on Reddit Link Only %SOCIALSHARE-REDDIT-LINK% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-redditWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=reddit
Share on del.icio.us Link/Icon %SOCIALSHARE-DELICIOUS% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=159&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-deliciousWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=delicious
Share on del.icio.us Link Only %SOCIALSHARE-DELICIOUS-LINK% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-ref--E-deliciousWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&ref=delicious
Share on Google+ Link/Icon %SOCIALSHARE-GPLUS% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=160&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-ref--E-gplusWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&ref=gplus
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Share on StumbleUpon Link/Icon %SOCIALSHARE-STUMBLEUPON% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=44&m=41&nl=3&s=5cd0dc36f71e9bd4099f74e8bf64c51b&lid=162&l=-http--YOURACCOUNT.activehosted.com/social.php--Q-c--E-44--A-m--E-41--A-s--E-5cd0dc36f71e9bd4099f74e8bf64c51b--A-referral--E-stumbleuponWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=46&m=43&s=5cd0dc36f71e9bd4099f74e8bf64c51b&referral=stumbleupon
Share on StumbleUpon Link Only %SOCIALSHARE-STUMBLEUPON-LINK% With link tracking on: http://YOURACCOUNT.activehosted.com/lt.php?c=32&m=32&nl=1&s=76f410bb411339c68d07a4e2ccb16c7a&lid=171&l=-http--localhost/em/social.php--Q-c--E-32--A-m--E-32--A-s--E-76f410bb411339c68d07a4e2ccb16c7a--A-referral--E-stumbleuponWith link tracking off: http://YOURACCOUNT.activehosted.com/social.php?c=33&m=33&s=76f410bb411339c68d07a4e2ccb16c7a&referral=stumbleupon
Today's Date (assuming today is Oct. 24, 2011) %TODAY% 10/24/2011
Today's Date + 1 %TODAY+1% 10/25/2011
Today's Date - 1 %TODAY-1% 10/23/2011
List Sender Info %SENDER-INFO% My Email Marketing Company 123 S. Main St, Chicago, IL 60405 United States
List Sender Info (single line) %SENDER-INFO-SINGLELINE% My Email Marketing Company, 123 S. Main St, Chicago, IL 60405, United States
Sender List Reminder %SENDER-LIST-REMINDER% You were added to this list when you purchased from our company.
Contact's IP Address %CONTACTIP% 90.434.22.189
Contact's List %LISTNAME% General List
Contact ID %CONTACTID% 23
Campaign ID %CAMPAIGNID% 14
Message ID %MESSAGEID% 26
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