Personalization Tags

ActiveCampaign offers personalization tags for Contact fields (all plan tiers) and Deal fields (Plus, Professional, and Enterprise tiers). Contact field personalization tags can be used to insert dynamic content into campaigns, automation emails, email subject lines, sms messages, forms, one-to-one emails, "Thank you" messages for your forms, and deal titles in the CRM (Plus, Professional, and Enterprise tiers). Deal field personalization tags can be used to insert dynamic content into campaigns, automation emails, and one-to-one emails. 

You may want to use personalization tags in your messaging to create a highly personalized experience for your contacts and increase engagement with your communications. 

In this article:

• How personalization tags work
• Ways to use personalization tags
• How to modify personalization tags
• List of standard personalization tags

Modifiers allow you to change the capitalization of your data when inserted into your campaign. This is useful for ensuring that proper nouns, such as names, are capitalized and common nouns, such as objects, aren’t, for example.

Modifiers are placed after a pipe symbol ( | ). So a first name personalization tag including a modifier to capitalize the first letter would look like this:

%FIRSTNAME|UPPERFIRST%

List of modifiers:

• UPPER (converts entire tag to all uppercase letters)
• UPPERFIRST (converts first letter to uppercase)
• UPPERWORDS (capitalizes the first letter of every word)
• TITLECASE (capitalizes the first letter of every word, and forces all other letters to be lowercase)
• LOWER (converts entire tag to lowercase letters)
• LOWERFIRST (changes the first letter of the text to lowercase)
• LOWERWORDS (changes the first letter of every word to lowercase)