How do I change the default footer in my emails?

Available on all ActiveCampaign plans.

All outgoing emails must include your physical mailing address and an obvious way to unsubscribe. At ActiveCampaign, we automatically provide these items for you in a default footer. This footer appears in your campaigns, automation emails, and email templates.

You can replace this default footer with your own so that it matches the aesthetics and brand of your business.

Take note

This default footer process is per campaign. This means that you need to change the footer every time you make a campaign or automation email. This is not a permanent setting.

You can create a content block with your customized footer and save it to your content library to reuse later. This will make the process easier. However, you still need to add the content block to each email. 

To learn about creating reusable content, visit How to save and reuse email content.

How it works

To replace the default footer with your own, you will need to add two personalization tags to your campaign:

These two tags can appear anywhere in your campaign, but they are most commonly placed in the footer.

Note that typing the physical mailing address or "Unsubscribe" in your email will not work. You must insert your mailing address and unsubscribe link into your email using a personalization tag. 

Once these two tags are added to your email, the default footer will be removed from your email.

How to replace the default footer in your email

There are two slightly different ways to update the default footer in the Email Designer (launched 2022) and Classic Designer.  Both options are explained below:

Using the Email Designer (launched 2022):

  1. Locate the campaign, automation email, or email template you want to edit.
  2. Click "Edit" to open the campaign designer.
  3. Drag a new text block to your layout.
  4. Type the text that should contain the unsubscribe link. Highlight the text then click the link icon in the navigation bar.

    Highlight the text then click the link icon to create the hyperlink for your unsubscribe link.jpg

  5. In the right panel, in the “Link” section, type %UNSUBSCRIBELINK%. You will notice the dropdown option change from “site” to “Other.” Your changes will be automatically saved.

    Example in right panel in the link section type %UNSUBSCRIBELINK%.jpg

  6. To insert your physical mailing address, click the text block you would like the address to appear in.
  7. Click the "Personalization Tags" option on the top toolbar.
  8. In the Add a Personalization modal, click "Message" and then click either "List Sender Info (multiple lines)" or "List Sender Info (single line)."

    In the Add a Personalization click Message and then choose either list sencer info multiple lines or list sender info single line.jpg

    The personalization tag for sender info will appear in the text block as either %SENDER-INFO% or %SENDER-INFO-SINGLELINE%.

    Your physical mailing address will replace the "Sender Info" personalization tag when you send the email. We recommend testing your email to see how it will appear.
  9. Once both personalization tags are present the default footer will disappear.

  You can add the %UNSUBSCRIBELINK% tag from the Personalization Tags option in the toolbar in the Email Designer but you cannot adjust the text or how the link shows up. It will show the full URL. You will need to follow the steps above to control the text of the hyperlink.

Using the Classic Designer:

  1. Locate the campaign, automation email, or email template you want to edit.
  2. Click Edit to open the campaign designer. 
  3. Drag a new text block to your layout. 
  4. Click the new text block. A modal toolbar will appear. 
  5. Click the "Personalize" button. A modal window will appear. 
  6. Click the "Message" category on the left, then click the "Unsubscribe Link" option.
  7. Another modal window will appear. Type the text that should contain the unsubscribe link, then click the "OK" button.
  8. To insert your physical mailing address, follow steps 4-6 above. Then click either "List Sender Info (multiple lines)" or "List Sender Info (single line)." The personalization tag for sender info will appear in the text block: %SENDER-INFO%
  9. Click out of the content block. The footer you created will replace the default footer. 

Your physical mailing address will replace the "Sender Info" personalization tag when you send the email to contacts. 

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