How do I change the default footer in my emails?

This option is available on all ActiveCampaign plans.

All outgoing emails must include your physical mailing address and an obvious way to unsubscribe from receiving your future emails. At ActiveCampaign, we provide these items for you automatically in a default footer. This footer appears in your campaigns, automation emails, and email templates.

Default footer

You can replace this default footer with your own so that it matches the aesthetics and brand of your business.

How it works

To replace the default footer with your own, you will need to add two personalization tags to your campaign:

  1. A personalization tag that includes your physical mailing address
  2. A personalization tag that includes an unsubscribe link

These tags can appear anywhere in your campaign, but they are most commonly placed in the footer.

Note that typing the physical mailing address or "Unsubscribe" in your email will not work. You must insert your mailing address and unsubscribe link into your email using a personalization tag. 

Once these two tags are added to your email, the default footer will be removed from your email.

Type the personalization tags into your email or template

You can type the unsubscribe and mailing address personalization tags into your email or template as an alternative. The tags and definitions are listed below:

Tag Description
%UNSUBSCRIBELINK%
This tag will unsubscribe the contact from the list that the campaign was sent to.
%UNSUBSCRIBELINK%&ALL
This tag will unsubscribe the contact from all lists they are subscribed to.
%SENDER-INFO%
This tag inserts your mailing address on multiple lines.
%SENDER-INFO-SINGLELINE%
This tag inserts your mailing address on a single line. 

Add hyperlinked text for your unsubscribe links.

You can add hyperlinked text for your unsubscribe links with some simple code. For example, if the text you want to display for the unsubscribe link is "Unsubscribe Here" you would add this to where you want the unsubscribe link to appear in your email:

<a href=”%UNSUBSCRIBELINK%”>Unsubscribe Here</a>

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