Tagging is a fast, easy way to add information to a contact. You can think of tagging as a flexible folder system to group your contacts and indicate their status. For example, you can use tags to indicate:
- Stage of the customer lifecycle
- Important behaviors such as form submits
- Product interest
- Lead source
- Advocates and promoters
Once you've placed tags, you can use them to:
- Create segments for targeted email campaigns
- Create forks in your automations so that contacts are treated differently
- Change a contact or lead score
- Begin or end automations
- Create Conditional Content in your campaigns to personalize them
Tags can be added to contacts in the following ways:
Learn best practices for using tags.
Understand tags further with a guide on tags.