Create a template for your emails

With ActiveCampaign, you can create templates for both campaigns and automation emails. Doing so will help you maintain consistency with your emails, establish brand recognition with your contacts, and save you time.

Take note

This article covers how to create a template from the Manage Templates page in your ActiveCampaign account. However, there are other ways to create and save email templates:

To learn how to share an email template with other ActiveCampaign users, see this "How to share a template" help article.

To learn more about the email templates we offer, see this "ActiveCampaign email templates" help article

Create a template with the drag-and-drop template designer

In this section, you'll learn how to create a template with the template designer.

1. Click "Campaigns" in the left menu.

2. Click "Manage Templates."

3. Click the "Create a Template" button.

Create a template button

4. Choose the template you wish to work with and click it. You can choose a template from:

  • Any of the themes on the left side of the screen
  • The Layouts, Inspiration, or Past Campaigns tab
  • Click "Start from scratch" to create a standard or custom html template

5. Drag and drop content blocks into your template layout. For example, you can use content blocks that will allow you to add images, add or edit text, call-to-action button, and more.

6. Click the "Save & exit" button.

The newly created template will appear on the "All Custom Templates" page with "(copy)" next to the template's name.

Example template

You can now use this template as a starting point for your campaigns and automation emails.

Create a template with custom HTML

In this section, you'll learn how to create a template using your own custom HTML. This option is great if you or someone on your team is comfortable with editing HTML.

1. Click "Campaigns" in the left menu.

2. Click "Manage Templates."

3. Click the "Create a Template" button.

Create a template button

4. Click the "Start From Scratch" button on the top of the templates page.

Start from scratch button

5. A modal window will open.

  • Click the "Custom HTML" option
  • Click the "Continue" button
Custom HTML option

6. Compose the HTML into the code editor. The pane on the right will provide a preview of how the template will look.

7. Click the "New Template" button at the top and type a new name for the template.

8. When finished, click the "Save and exit" button.

The new template will appear at the top of the "Manage Templates" page. You can now use this template as a starting point for your campaigns and automation emails.

Email template settings

Each template has its own settings. With template settings, you can email a test, preview the template in different email clients, view the spam check score, and more.  

To access the settings for a template, click the template you wish to access settings for from the Manage Templates page. Then click the gear icon on the top right of the template. 

The "Settings" modal will open:

Template settings modal

Here you will be able to:

  1. Rename the template. Note that you can click the "Personalize" icon to personalize the template name.
  2. Apply one or more categories to the template.
  3. Toggle mobile responsiveness on or off.
  4. Send a test email of the template.
  5. Preview the template in different email clients or on desktop.
  6. View your spam check score.
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