Email Marketing

Get Started with Email Marketing

• What is the difference between automations, campaigns, & one-to-one emails?
• Campaign types overview
• Sending files in emails
• Adding value to your emails in ActiveCampaign
• Organize your campaigns with labels
• Email template types overview

Build & Send Campaigns

• Personalization Tags
• Walkthrough of creating and sending an email campaign
• How to use Conditional Content in emails
• How to use Message Variables in ActiveCampaign
• How to test your email campaign
• Auto responder campaigns

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Email Deliverability

• Dedicated IP addresses with ActiveCampaign
• SPF, DKIM, and DMARC Authentication
• After I click send, how fast will emails hit the inbox?
• Mail server IP ranges
• How can I improve my open rate?
• Why is my email going to the spam folder? How to improve email deliverability

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Common Questions & Troubleshooting

• How are UTM parameters used in campaigns?
• Can I use emojis in my campaigns or automation emails?
• How do I send a campaign to a tag?
• Will a contact receive a campaign multiple times if they are on more than one list for that campaign send?
• How do I add a personalization tag to the subject line of a campaign?
• How do I stop or cancel a scheduled campaign?

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Content Manager

• Migrating images to the Content Manager
• Content Manager overview
• Image Editor

Email Campaign Videos

• Introduction to Campaigns (video)
• Campaign types (video)
• Creating a campaign & list segment (video)
• Campaign reporting (video)